#05/3

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Browsing #05/3 by Subject "consumers"

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    ТРАТЕГІЧНІ ОРІЄНТИРИ РОЗВИТКУ ТОРГОВЕЛЬНИХ ПІДПРИЄМСТВ. STRATEGIC PRIORITIES FOR THE DEVELOPMENT OF TRADE ENTERPRISES
    (2021) ГУШТАН, Тетяна Вікторівна; HUSHTAN, Tetiana
    У статті охарактеризовано сутність розвитку торговельних підприємств. Відзначено особливості типів торговельних підприємств на галузевих і правових засадах їх класифікації. Окреслено орієнтири стратегічних пріоритетів розвитку торгівлі. Відзначено цільові індикатори стратегічних пріоритетів розвитку торговельних підприємств. Обґрунтовано необхідність забезпечення постійного зростання кількості господарюючих суб’єктів, зайнятих у сфері роздрібної торгівлі. The paper describes the essence of the development of trade enterprises. Peculiarities of types of trade enterprises on branch and legal bases of their classification are noted. The guidelines of strategic priorities of trade development are outlined. Target indicators of strategic priorities of trade enterprises development are marked. The need to ensure a constant increase in the number of economic entities engaged in retail trade is justified. Trade liberalization has become widespread over the past three decades, especially among developing countries and countries with economies in transition, due to significant constraints on import-based development strategies and the influence of international financial institutions, which often support trade liberalization. Strategic priorities for trade development should focus on creating a comfortable environment for citizens and businesses (both producers of goods and businesses) through the development of multi-format trade infrastructure by stimulating the growth of all forms of entrepreneurial activity. It is a question of construction of system at which at the same time satisfaction of all participants of relations in the sphere of trade is provided. All formats of trade, regardless of size, are recognized as civilized and have the right to unhindered development within its identity and uniqueness, as well as natural evolution without government intervention due to increasing entrepreneurial activity, changing consumer preferences and citizens' desire for a comfortable living environment. Strategic priorities should cover the segments of retail and wholesale of consumer goods and focus on creating a comfortable consumer environment based on the development of all formats of trade, which provides the maximum choice of products and operators in accordance with the demands of any consumer.