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Item ПРОБЛЕМИ ФУНКЦІОНУВАННЯ РИНКУ СТРАХОВИХ ПОСЛУГ В УМОВАХ ПОШИРЕННЯ. COVID-19 PROBLEMS OF FUNCTIONING OF THE INSURANCE SERVICES MARKET IN THE CONDITIONS OF COVID-19 DISTRIBUTION(2021) КЛАПКІВ, Юрій Михайлович; KLAPKIV, Yurii Mykhailovych; СВІРСЬКИЙ, Володимир Степанович; SVIRSKYI, Volodymyr StepanovychСтаттю присвячено проблематиці функціонування ринку страхових послуг в умовах реалізації ризиків внаслідок коронакризи, що підтверджується даними стосовно динаміки збитковості страхових продуктів та відмов від виплати страхового відшкодування. Ідентифіковано параметри невизначеності якості страхових послуг, відстежено тренди функціонування, визначено загрози для сторін у виконанні страхової послуги. Це значно спростило методологію оцінювання якості під час «регресивного відбору». Обґрунтовано, що одним зі способів мінімізації морального ризику та регресивного відбору як страховиків, так і страхувальників в умовах поширення COVID-19, є масовість використання страхового захисту та порядність, яка притаманна високорозвиненому бізнесу. In the center of contradictions and risks, as well as structural changes in the socio-economic system of the country due to the spread of COVID-19, the development of the insurance market will depend on its adaptation to environmental variability, ability to carry out permanent institutional and organizational transformation, optimization of business processes and introduction of innovative insurance products and services. The purpose of the paper is to develop new approaches to substantiate the dominance of the insurance market in a pandemic conditions and to outline prospects for its progress. The problems of functioning of the insurance services market in the conditions of realization of risks as a result of coronary crisis are considered, which is confirmed by the data on the dynamics of unprofitability of insurance products and refusals to pay insurance indemnity. The parameters of uncertainty of the quality of insurance services are identified, the trends of functioning are tracked, the threats for the parties during the performance of the insurance service are determined. This has greatly simplified the methodology for assessing quality in “regression selection”. Losses from business interruptions caused by the spread of COVID-19 are not covered by standard insurance contracts. In addition, pandemics are an extreme type of risk. Insurers generally clearly prescribe a pandemic as an exception, therefore do not intend to cover them with insurance policies, which provides protection against business interruption and do not include a premium for them in the policy value, without forming reserves for their coverage. It is substantiated that one of the ways to minimize moral risk and regressive selection of both insurers and policyholders in the context of the spread of COVID-19 is the widespread use of insurance protection and decency, which is inherent in highly developed business. This is especially true for insurance services and financial products, which are difficult to assess directly at the time of purchase.